Silk, Steel, and Strategy: How China Used Luxury Brands to Clap Back at Trump’s Tariff War
Trade wars are rarely quiet. But sometimes, the loudest message is sent without a single word—just a well-timed campaign, a viral video, and a strategically placed billboard. That’s exactly how China responded when Donald Trump’s tariff war threatened to push the global economy into a tailspin. But instead of retaliating with just counter-tariffs or sanctions, China launched a cultural response—one that turned the spotlight on Western luxury brands. It was subtle, calculated, and highly effective. China’s Strategy in the Trump Tariff War: Targeting Luxury, Not Just Trade The usual weapons of a trade war are taxes, sanctions, and spreadsheets. But this time, the most powerful tool wasn’t steel or silicon—it was Gucci, Dior, and Louis Vuitton. When Trump imposed tariffs on Chinese exports—from electronics to steel—China responded by targeting luxury brands that had grown deeply reliant on the Chinese market. […]